AI Insights · Timothy · October 2025
Top 5 Photo and Video Apps in Estonia: Q3 2025 Performance
Explore the performance of Estonia's top photo and video apps in Q3 2025, highlighting trends in downloads and revenue.
In the third quarter of 2025, Estonia's photo and video app market saw significant activity, with CapCut - Video Editor from Bytedance leading the charge. The app's weekly revenue fluctuated between $8.3K and $10K, peaking at $10K in early August. Downloads hovered around 1.1K to 1.4K, maintaining a steady presence in the market.
Edits, an Instagram app showed a notable increase in downloads, starting the quarter at 284 and reaching 924 in early August. However, it did not generate any revenue during this period.
Canva: AI Photo & Video Editor experienced a decline in revenue early in the quarter, with earnings dropping to $2.3K before recovering to end September around $2.8K. Downloads saw an upward trend, growing from 511 to 847 by the quarter's end.
Instagram maintained a stable download rate, with figures ranging from 859 to 1.1K. Revenue demonstrated variability, peaking at $2.7K in early August before falling to $1.8K by the end of September.
Google Photos: Backup & Edit experienced a decrease in downloads, starting at 373 and ending the quarter at 286. Revenue remained relatively steady, fluctuating around $2.2K.
These insights, drawn from Sensor Tower's comprehensive data, provide a clear view of the dynamic app market in Estonia. For more detailed analytics, visit Sensor Tower's platform.